Venus Jewel pioneered the online market for large diamond solitaires in 1997, with the initial iteration of our e-commerce site. Today, we continue to offer all of our stock online and more than half of our sales are generated via this portal.
Each listing includes a high-resolution photo, a clear illustration of the gem's light performance through ASET imaging, a guide to any types of inclusions, a Diamond DNA profile that summarizes a diamond's particulars and a full Venus Grading System report to ensure our customers are able to comprehensively appraise a diamond before holding it in their hand. For diamonds larger than two carats, a video of the gem rotating under a light offers a distinctive preview of how it will look when incorporated into jewelry.
Customers regularly tell us that purchasing diamonds through our website provides a true virtual experience that is every bit as effective as seeing the diamonds in their offices. Our customers can, subject to certain terms, download our inventory to their systems. We can also keep confidential records of their buying histories, patterns and prices to help guide their purchasing. With our considerable inventory and online search capabilities, we are able to quickly provide our customers with almost any type of diamond they require.