In 2006, Venus Jewel became the first manufacturer to publish a detailed report for every diamond they polished. The all-encompassing Venus Grading Report (VGR) includes the detailed results of a diamond's evaluation via the Venus Grading System, along with a complete mapping of the diamond's inclusions that is far more realistic and refined than conventional symbolic representations.
Reports like these are typically provided by third-party institutions that have gained the trust of the industry, such as GIA, HRD and IGI, but ours is the first report by a polished diamond manufacturer to be accepted as an unbiased standard by some of the, the industry's leading site for diamond sales. We were also the first manufacturer whose standards were accepted in the search engine for the site, which has more than a million diamonds up for sale at any one time.
The key to the success of all of these strategies is the trust Venus Jewel has continued to build with its customers, a trust built on the company's demonstrated integrity in its business dealings, transparency in its detailed descriptions of its diamonds and fairness in its pricing. Consider a jeweler creating a necklace. By sharing the exact size and extent of every inclusion in each of its diamonds, Venus Jewel helps that jeweler select the gems that best suit the design. Through these efforts and many others, large and small, Venus Jewel continues to build on a legacy of trust, resulting in a loyal customer base that embraces the wide-ranging innovations initiated by the Shah family.